What is My Home Worth?

Receive a custom evaluation for your home, including comparisons to other homes that have recently sold or are on the market. This guarantees you receive the most accurate information available. To find out what your home is worth, fill out the information below:


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Selling is a daunting task for any homeowner. It involves pricing the house, determining whether a buyer is qualified, creating and paying for advertising, showing the home to prospective buyers, understanding real estate regulations, being available whenever a prospective buyer wants to view the property, negotiating and preparing contracts, and coordinating the details of a closing.

 

                                               

                              Marketing and Positioning Strategy

 

 The key objectives of this plan are to get you:

 

  • The HIGHEST SELLING PRICE
  • In the TIME PERIOD that is IMPORTANT to YOU
  • And for the BEST TERMS

 

The most proven way to capture the buyer is:

 

  • Make you home “SHOW READY”
  • Have a GLOBAL INTERNET advertising presence
  • A QUICK response to market demands (HOMEBASE IN TOUCH)

 

We employ a Five Step Process to help sell your home:

       1. PLANNING

  • Tour home and discuss objectives
  • Prepare relevant properties and analyze the market to establish an Initial Market Position to include strengths, opportunities and weaknesses
  • Develop a Home Improvement Plan to increase marketability
  • Discuss open house approach
  • Create Coldwell Banker’s Online Advertising Plan
  • Complete listing paperwork

      2. GETTING THE WORD OUT

  • Hire professional photographer to take digital photos to be use on all marketing material
  • Create custom home brochure for distribution to customers/clients and realtors
  • Advertise your home online via Coldwell Banker’s proven Search Engine Optimization
  • Introduce your property to Brokerage community via brokers tours and office meetings
  • Install an electronic lock box for realtor showings
  • Advertise your home every week an Open House is scheduled
  • Mail/email “New to Market” postcards
  • Identify all realtors who are actively looking for similar homes in the area
  • Place listing in the Multiple Listing System (ARMLS)
  • Follow up on all showings to determine interest and overcome objections
  • Respond to sign calls expeditiously
  • Place “Open House” sign in front of house in advance
  • Strategically place Open House directional signs
  • Create Coldwell Banker Financial Services affordability sheets to display at house
  • Create additional displays or informational package on home to include items such as:
  1. List of upgrades/repairs on major house systems
  2. Utility information
  3. Tax information
  4. Survey of property
  5. Local community information

     3. COMMUNICATION

  • Deliver weekly reports that display internet viewing trends
  • Email listings of similar homes currently on the market that are selling and not selling (your competition)
  • Communicate showing feedback as received
  • Follow up weekly to discuss activity and strategies to get your home sold

      4. NEGOTIATING THE SALE

  • Assure that the offer is from a qualified and committed buyer
  • Obtain an understanding of what is important to the buyers so we can compare this to what is important to you
  • Negotiate the terms and conditions that best meet your needs and keep the buyer committed to closing
  • Netting you, the seller, top dollar for your property

      5. CONTRACT TO CLOSING

  • Confirm delivery of fully executed contract to your and the buyer
  • Confirm deposit of initial earnest monies
  • Proactively communicate with the buyer’s lender (if applicable)
  • Confirm with selling Realtor dates, times of all inspections
  • Attend inspections (if needed)
  • Negotiate responsibility for repair issues
  • Assist you in obtaining repair estimates, if applicable
  • Confirm deposit of remaining down payment
  • Periodically contact mortgage representative to confirm status of mortgage loan, if applicable
  • Confirm appraisal is adequate and inform you accordingly
  • Verify all contingencies of sale are satisfied
  • Confirm receipt of mortgage commitment
  • Confirm ordering of title work and obtain Title Company information; ie names and phone numbers
  • Confirm completion of any agreed to repairs and forward copies of work receipts to parties
  • Confirm time, date and location of closing and inform you accordingly
  • Ascertain your receipt of final closing costs
  • Schedule with you and the buyers the date and time for the final walk through
  • Notify closing parties as to walk through results. Resolve and questionable items prior to close
  • Remove sign and lock-box
  • Verify location of keys, garage door openers and warranty documents (if applicable)
  • Prepare you for your move to include Concierge and connected/disconnected utility services
  • Review your Closing Documents for accuracy
  • Attend closing/settlement
  • Ensure proceeds are deposited into your bank account